We all know that social media is important, but putting it on your website is not just a matter of adding a few buttons. It’s important to use the right social media tools and to use them correctly. The goal of adding social media links to your website is to get people interested in your business, so they can follow you on these sites and share what they find with others. Here are some tips for making the most of this strategy:
Use only the most relevant social media sites. Don’t clutter up your site with links to every single one of them. Choose two or three that are best suited for your business and audience, such as Facebook and Twitter for local businesses or LinkedIn for B2B companies.
Choose wisely when deciding which types of content should be shared on each platform. For example, Instagram might be more appropriate for sharing photos from an event than Facebook would be, while YouTube videos might work better on Twitter than Instagram.
Make sure that each link leads back to your own website instead of someone else’s page or app — unless it’s an official account related to your industry or niche, such as an association’s Twitter feed if you’re part of one or a news source relevant to your industry or audience
Conclusion
Having social media links on your website will help your business to get a good reputation to attract more customers, as your potential clients/customers will be more likely to connect with you and interact with your brand.
