Don't overdo it with images.
Keep your images simple and clean. Avoid using too many different images on your post. This will distract your audiences and lose sight of your message. By using eye-catching images, they will catch your audience’s attention immediately without being too distracting. You want them to see the message without having their attention diverted elsewhere first! This will help get them interested in learning more.
Don't add too many text.
Make sure you have a strong yet simple and straight to the point headline. Your headline should be clear and concise, so that readers know what they’ll get out of clicking. Your headline should also be interesting enough to pique their interest and make them want more information. And also avoid using too much text as this can deviate from the message you’re sending.
Be consistent with your brand.
Consistency is key to creating effective ads. Your brand must be recognizable and consistent in all of your marketing materials, including ads. If you’re not consistent with your brand, then you can’t expect customers to recognize it and trust it.
Your ads should always include the same colors, fonts, and imagery as those used on your website and other marketing materials. This will help people see that they’re looking at a product or service from the same company that made their last purchase.
Don’t be afraid of being boring! If you’re consistent with your brand, then it won’t matter if your ads are boring or not—they’ll still look like something from your company
Include a call to action.
When you’re creating an ad, the most important part of its design is the call to action button. A call to action button is a simple way for your customer to take the next step in their purchase process, whether that be filling out a form or buying product.
Appropriate calls to action can vary from one industry to another, but they should always be clear and concise. For example, if you’re selling a new product on Amazon, you might want to include “Add this item” or “Purchase now.” If you’re selling tickets for an upcoming concert, you might use “Buy now.”
And finally, lets put everything together
Conclusion
Regardless of the medium, whether Internet, print or television, effective advertisements all share some fundamental similarities: a clear and concise message, a point of view, a strong visual presence and an approach that speaks directly to the target market. If you can create an advertisement with these four components you will help ensure your ads get noticed, remembered and most importantly you increase the likelihood of persuading your customers to purchase your product or service.
