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The Difference Between Copywriters and Content Writers

There’s a lot of confusion about the difference between copywriters and content writers. It’s not surprising—both are words that are used to describe people who make written content for marketing purposes, but they can mean different things depending on who you’re talking to.

In this blog, I’ll break down the two terms so that you can make sure you’re getting exactly what you need from your writer.

A copywriter is someone who writes marketing materials like advertisements and sales letters. They focus on grabbing the reader’s attention, keeping them interested in what they have to say, and convincing them to take some kind of action. They may also write articles or product descriptions for websites or blogs.

A content writer is someone who creates original content for websites or blogs in order to inform readers about a particular topic or sell products. They may also write articles or product descriptions for websites or blogs—but their primary focus will be on providing information rather than selling anything specific (other than perhaps an idea).


If you are looking for a good writer to help you with your next project, keep the above in mind. And don’t forget: writers love it if you let them know what they did right as well as give them advice on how they can improve.

Thanks for reading our post today, we hope it shed some light on the difference between copyrwriters and content writers.

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