With the launch of every new website, hundreds of questions related to its design and layout arise. But one of the most commonly asked question is “Should I add a sign-up form to my website?”
Now what exactly is a sign up form? A sign up form is a form that requires the user to enter their email address on your website. It’s a great lead magnet, as it gets your visitor’s email address so you can provide them with valuable information such as industry news, to tips and tricks, to blogs you’ve written yourself. It could even be freebies, discounts or sales information. If you’re offering a product or service, a sign-up form is a great way to make people aware of your business and to get them interested in what you have to offer.
The Benefits of adding a sign-up form
Here are 12 benefits to adding a newsletter subscription form to your website:
1. It’s the simplest way to collect leads and grow your audience.
2. It helps you build relationships with your customers (and potential customers).
3. It gives you a great way to share information about your business, products and services.
4. It can drive repeat traffic to your website or blog.
5. It offers a low-cost way to promote your business and attract new customers/clients.
6. It’s fast and easy to set up (and no technical knowledge required).
7. Newsletter sign-up forms are easy for people to find on your website, so they won’t feel like they’re being asked too much (which is always a good thing)
8. Helps increase engagement with your audience by sending regular updates on what matters most – news about your products, services and company updates!
9. With an email subscription form, you can easily add new subscribers to a list at any time and manage them all in just one place – MailChimp lets you create one list for all your subscribers, but also create separate lists for different purposes if needed.
10. You can segment your list and send specific types of content only to those who want it — rather than sending out generic messages which may not appeal to everyone who has signed up for your newsletter (i.e., older customers might not be interested in reading about new products or promotions).
11. It’s free! Just like any other blog post or webpage on your site, you can use a newsletter subscription form without paying any money.
12. It adds value to your website. Subscribing to someone’s email list is more than just signing up for an unwanted email; it’s an expression of interest in their content. This tells others that you’re providing them with something valuable enough for them to give up their email address (and sometimes other personal information).
Where should I put it on my website?
The best place to put your subscription form is on the most visible place possible – your homepage. This is the most important page of your website, and it’s where most people will go after landing on your site. If you’re selling online, your homepage should be the first thing customers see when they visit your website. That’s where they’ll look for information about your brand and products, and where they’ll go to learn more about what you do and why they should buy from you.
However, you can have multiple subscription options for different purposes, such as your blog post.
Conclusion
Having a sign-up form is a great way to collect leads and build trust. Just make sure you consider what your users’ needs are when it comes to creating a sign-up form.
