You’ve just built an awesome website and you want to share it with everyone. I can’t blame you, your website is awesome. The problem is, it’s very hard to get people to visit your website in the first place. This can be especially difficult if you are an e-commerce business. You need a landing page, badly! Let me explain why.
Landing pages are used to capture leads and convert them into customers. They are basically a page on your website dedicated to one product or service.
A well-designed landing page can increase your conversion rate by up to 200%. This means that for every 100 visitors, you will be able to convert 20 of them into customers.
If you haven’t heard about landing pages yet, don’t worry — you can read about it here.
There are many reasons why you might want to set up a landing page for your company’s website. For example:
-You could use a landing page to drive traffic from social media sites like Facebook or Twitter;
-You could use a landing page to promote your products or services;
-You could use a landing page to collect email addresses and other contact information from potential customers;
-You could use a landing page as part of an email marketing campaign; and/or
-You could use a landing page as part of an SEO strategy.
So you see, you need a landing page because it gives you the ability to capture leads and build your email list, which is key to your business’s growth and landing pages are designed to convert visitors into leads—they focus on one action per visit, like filling out a form or downloading an ebook. The objective is to make sure that every visitor has a single goal in mind when they come to your landing page, and it helps ensure that your content is relevant to the visitor’s interests.
Conclusion
So if you are a business owner, having a landing page is an important part of your business strategy and a great way to build a customer base. It helps you sell products or services because it answers one of the most important questions for online businesses–how can I bring customers to my website?
